As Design Lead for over 4 years at luxury natural skin care brand Pai, I was accountable for the quality of all creative work, overseeing execution of design & concept development across multiple platforms. Key responsibilities included art direction, emails, web design & creative concepting.
The Project
Design of Pai Skincare’s “Try Pai” kit packaging and campaign - a bespoke set of sample sizes. The packaing utilised a detachable sleeve to enable seasonal changes, layered over a generic pattern box with hidden foiled quotes for a surprise & delight factor.
The launch campaign was supported by animations for social & display ads, art directed by myself, using emotive kinetic typography to highlight customer issues and position the brand as the solution.
