Megan Rose Lane x FEELUNIQUE
I developed this Feelunique exclusive bag concept in collaboration with wellness influencer Megan Rose Lane taking inspiration from tarot card “The Sun” as it represents the universe coming together and aiding forward movement.
Category:
Concepting
Art Direction
Print Design
product design
Email Design
web design
For the recurring sun motif, I hand drew an original design that took inspiration from a traditional tarot card aesthetic and mandala art. The latter represents the universe, and can be used as a mindfulness exercise or for meditation. I offset this motif with a mustard yellow and muted teal colour palette to be calm but also uplifting, whilst the embroidered gold on velvet fabric gave the design a luxe feel.
In addition to concepting and designing all printed elements for this kit, I art directed the shoot for launch on site with which I wanted to evoke the feeling of greeting the sun on blissful, bright mornings. The resulting images feel both warm and soothing working to enhance the self care theme - bathed in golden light with a soft, gauzy material backdrop with the addition of rose quartz crystals (known for purification and self-love qualities).
Megan Rose Lane
