As the sole designer within pioneer luxury fashion and e-commerce entrepreneur Carmen Busquets's luxury gifting enterprise GiftLab, I was responsible for design and art direction for multiple international sites in a small editorial team.
The position required excellent understanding of the luxury industry with a flexible attitude to change and composure under pressure.
I was instrumental in the GiftLab website re-design, utilising UX understanding, information architecture and visual design.
Additionally I produced a weekly redesign of homepages with a proven track record of reducing bounce rates through attractive and inspiring visuals.
Category:
Email Design
Banner Design
web design
Year:
2013
I was also responsible for maintaining GiftLab’s sister brand CoutureLab, being mindful of keeping the distinct visual identities separate but cohesive. Primarily telling the brand stories of global creatives and curating a range of high end of luxury wearables, I worked on emails and website banners with minimal luxury aesthetic to showcase the standout work of the designer’s we worked with.
