As the sole designer within pioneer luxury fashion and e-commerce entrepreneur Carmen Busquets's company, CoutureLab & sister brand GiftLab, I was responsible for design and art direction for multiple international sites in a small editorial team. The position required excellent understanding of the luxury industry with a flexible attitude to change and composure under pressure.
Art Direction
Email Design
Web Design
Instrumental in GiftLab website re-design, utilising UX understanding, information architecture and visual design.
Plus weekly redesign of homepage with proven track record of reducing bounce rates through attractive and inspiring visuals.
I was also responsible for managing all the companies design assets including email marketing designs, photography style guides, presentations, business plans, and assisting the photography team.
