for what we share
Art direction for Elemis’ Mother’s Day campaign cast internally from employees and their mother figures.
Category:
Art Direction
social media
video editing
Print Design
Email Design
web design
Emotive and celebratory, this was an opportunity for us to not only celebrate Mother’s Day but also all that we share as women. Shot by Lauren Maccabee who specialises in portraits of real people, we deliberately used minimal retouching to ensure the authenticity of the campaign shone through. This was extended to the simplicity with which we executed the assets and the strong focus on capturing BTS footage of the groups interacting naturally.
