Doing good with gemma styles
I developed this Feelunique exclusive bag concept in collaboration with influencer Gemma Styles based around the concept of Doing Good; great for you, mindful of others and amazing for the planet. Gemma’s dreamy, retro vibe led me to designs inspired 70’s album covers to create the recurring motif of linear illustrated lines, vintage typographic treatment & muted colour palette seen across all touchpoints.
Category:
Concepting
Art Direction
Print Design
product design
Email Design
web design
In addition to working closely with suppliers to develop the bag itself, assets were created at an outdoor shoot themed around an english country garden art directed by myself and shot in-house. Grain and colour burn treatment was added in post production as well as utilising polaroid frame motifs to enhance the summery analogue feeling. I rolled this campaign out on video, print, email, banners & social assets.
