I have worked closely with a multitude of in-house studio teams and external photographers on art direction for a variety of shoots. Beginning with moodboards to establish vision, set design, lighting and angles with buy-in from key stakeholders to ensure we’re hitting commercial targets. I would then plan shot lists, cast models, work with external suppliers and production agencies and source props to enable that vision to come to life.
In-line with the brand guidelines I developed for Pai, I utilised my natural creative flair and commercial understanding to design themes and style photoshoots for all channels. From planning the shoot list, to moodboarding composition, lighting & tone, sourcing props to liaising with the photographers. I would then comfortably lead on-set, manage post production & organise image asset banks.