Art Direction
In-line with the brand guidelines I developed for Pai, I utilised my natural creative flair and commercial understanding to design themes and style photoshoots for all channels including social, advertising & email marketing. From planning the shoot list, to moodboarding composition, lighting & tone, sourcing props to liaising with the photographers / videographers.
I comfortably lead on-set, manage post production & organise image asset banks to ensure the right resource is available to the wider teams.
